Everything a solar installer needs to sell, install, and service · shipped as one stack.
One US partner builds your WordPress site, Zoho One CRM+ERP, and native iOS/Android app. Pick a package. Add anything you want. Go live in 15, 30, or 60 days.
Five certified partnerships. One accountable team.
We don't just implement one platform. Across CRM, low-code, serverless, D2C commerce, and cloud infrastructure · we've earned the credentials to deliver end-to-end solutions in-house, not sub-contract them out.
End-to-end means end-to-end · from first lead click in a paid ad, through a Shopify checkout or Zoho quote, into Zoho CRM / Books / FSM, out to a native iOS/Android field app, and served from AWS. One team. One SLA.
Answer three questions.
We'll pick your tier.
A 30-second self-check. No form, no email, no follow-up. We'll just highlight the package that fits · and you can always adjust from there.
You don't need to explain solar to us. Pick a tier · we've shipped this 300 times.
Skip the six-week discovery call. Skip the scoping deck. Skip educating an agency on how a solar installer sells, installs, and services a 20 kW residential system · or a 500 kW C&I project. The Zoho CRM blueprint, WordPress solar storefront, 20-stage quote-to-PTO workflow, field install-crew app, inventory tracker, AMC scheduler, and HR + Payroll module are already wired and battle-tested. You pick a tier. You tell us what else you need. We ship it in 15, 30, or 60 days.
Every hour an agency spends learning your business is an hour you're paying them to catch up. We're already there.
Solar QuickStart
Replace the spreadsheets. Stop the bleeding in 2 weeks.
- Development75 hrs
- Project management20 hrs
- Training & user manuals15 hrs
- Hypercare (post go-live)30 hrs
- Meetings & reviews10 hrs
- WordPress forms + Meta/Google lead capture
- Zoho CRM · Leads, Accounts, Deals (residential + commercial)
- Zoho Books · COA, invoices, payments, tax
- 2 Analytics dashboards
- Recorded training videos + user manuals
- 15-day hypercare after go-live
(All available as add-ons below.)
Solar LaunchPro
Full sales + ops + service engine for a 10-crew business.
- Development230 hrs
- Project management40 hrs
- Online training sessions10 hrs
- Hypercare (post go-live)50 hrs
- Meetings & reviews20 hrs
- 20-stage Residential Deal Blueprint
- Quotation workflow + Zoho Sign e-signature
- Zoho Inventory + QR dispatch + serial tracking
- Zoho FSM · site visits, install work orders
- AMC engine + Zoho Desk (basic SLA)
- WhatsApp Business API + Zoho Social
- WordPress site build (5–10 pages)
- 4 Analytics dashboards
- 2 online training sessions (10 hours)
- 30-day hypercare
Solar Enterprise Suite
For EPCs, commercial/industrial & multi-office distributors.
- Development550 hrs
- Project management70 hrs
- Online training20 hrs
- Hypercare (post go-live)70 hrs
- Meetings & reviews40 hrs
- 21-stage C&I Blueprint (>100kW)
- Native iOS + Android field app (your brand)
- Zoho People + Payroll + Expense (HR full stack)
- 8+ Analytics dashboards (executive + ops)
- Data migration from legacy systems
- Custom REST API development
- 3 online training sessions
- 60-day hypercare + 3-month AMC (100 hrs support · not development)
Scope is locked at kickoff. Timelines assume timely client inputs (requirement sign-offs, sample data, UAT feedback, and a single SPOC). Terms and conditions apply.
If this sounds like you, pick this one.
You have 1–5 installers and live in spreadsheets.
You're tired of losing leads in inboxes and reconciling invoices in Excel.
- Under $2M ARR, mostly residential
- Need "stop-the-bleeding" in 2 weeks, not 2 months
- CRM & Books are the priority; mobile app can wait
- One-person admin team running everything
You have 10+ crews and every team hurts at once.
Marketing, sales, ops, and finance all need process · today.
- $2M–$10M ARR, residential focus
- Need real inventory tracking + dispatch + AMC
- Already on WhatsApp, Meta, Google · want them in one pipeline
- Ready for a branded WordPress site
You're an EPC, multi-office or commercial/industrial.
You need your own branded app and HR/payroll on one stack.
- Commercial/industrial (>100kW) or distributor model
- Multi-office with inter-company accounting
- Need native iOS/Android app in your brand
- Replacing legacy CRM/ERP (Salesforce, Sunbase, etc.)
Start with one tier. Grow into the whole stack. At any pace you need · quick to adopt.
Your business won't need all 12 modules on day one. Pick a base package that solves this quarter's pain, then bolt on inventory or the mobile app the quarter you need them · nothing rebuilt, nothing rewritten.
Select your base tier + the add-ons you need · our team reviews the combination and shares a fixed quote within 24 hrs. Features already included in your base are auto-tagged "included."
After go-live, the numbers change.
Observed across ETC solar engagements over the last 24 months. Individual results vary with baseline and client readiness.
Every feature. Every tier. Every add-on price.
For the detail-oriented CEO. 64 in-scope capabilities across 10 categories · use the filters below to focus on just what matters to you.
Showing 0 of 0 capabilities covered in —.
| Feature | QuickStart $3,500 |
LaunchPro ★ $8,500 |
Enterprise $20,000 |
As add-on |
|---|---|---|---|---|
| 01 · Marketing & Lead Generation | ||||
| WordPress CMS websitePerformance-tuned theme, mobile-first, CRM-connected enquiry forms | ✕ | ✓ 5–10 pages | ✓ Full site | Add-on |
| SEO-ready blog with schema markupArticle schema, breadcrumbs, author bios · ranks long-tail solar queries | ✕ | ✓ | ✓ | Add-on |
| On-page SEO & Core Web Vitals tuningTitle/meta, sitemap, robots, LCP/CLS/INP optimisation for Google ranking | ✕ | ✓ | ✓ | Add-on |
| WooCommerce storefrontSell accessories, AMC plans & deposits · synced to Zoho Books | ✕ | ~ Basic | ✓ | Add-on |
| SEO content strategy & keyword researchTopic clusters, competitor gaps, monthly content calendar | ✕ | ~ Starter | ✓ | Add-on |
| Google Business Profile optimisationLocal-SEO setup, service areas, review gen, posts & Q&A | ✕ | ✓ | ✓ | Add-on |
| LinkedIn B2B lead generation playbookCompany page, Sales-Navigator lists, outreach sequences into Zoho CRM | ✕ | ~ Setup | ✓ | Add-on |
| Zoho Campaigns · email marketingDrip nurtures, autoresponders, broadcast newsletters, A/B testing | ✕ | ✓ | ✓ | Add-on |
| Zoho Social · publishing & listeningMulti-brand scheduling, monitoring & social-lead capture into CRM | ✕ | ✓ | ✓ | Add-on |
| Zoho Marketing Automation · journeysCross-channel journeys, behavioural triggers, UTM attribution | ✕ | ~ Basic | ✓ | Add-on |
| Behavioural lead scoring & web-trackingScore by page visits, email engagement & demographic fit | ✕ | ✓ | ✓ | Included |
| 02 · Sales & CRM | ||||
| Zoho One tenant, domain & SSOSingle sign-on, org profile, branded domain, audit logs | ✓ | ✓ | ✓ | Foundation |
| User provisioning, roles & profilesGranular permissions, field-level security, territory rollups | ✓ | ✓ | ✓ | Foundation |
| Multi-channel lead captureWeb forms, WhatsApp, Meta/Google ads → Zoho CRM with UTM | ✓ | ✓ | ✓ | Included |
| Automated lead qualification & routingScore, deduplicate, assign by territory/product with SLAs | ~ Manual | ✓ | ✓ | Add-on |
| 20-stage solar sales pipelineDiscovery → site survey → proposal → DNO → install → handover | ~ Simplified | ✓ | ✓ | Tier-based |
| Account & multi-contact hierarchyParent/child accounts, decision-maker mapping, influence tracking | ✓ | ✓ | ✓ | Included |
| Quotation builder with Zoho Sign e-signatureTemplated quotes, versioning, legally-binding digital signatures | ~ Template | ✓ | ✓ | Add-on |
| Branded proposal PDF generationAuto-merge customer, system design & financing data into one PDF | ✕ | ✓ | ✓ | Add-on |
| Territory management & custom fieldsGeographic rollups, custom solar-specific fields, role dashboards | ~ Basic | ✓ | ✓ | Add-on |
| Sales dashboards, forecasts & activity reportsPipeline health, conversion %, rep leaderboards, forecast accuracy | ✓ | ✓ | ✓ | Included |
| 03 · Finance & Accounting | ||||
| Zoho Books · multi-currency general ledgerChart of accounts, multi-currency, journal automation | ✓ | ✓ | ✓ | Foundation |
| Automated invoicing & credit notesRecurring invoices, credit notes, reminders tied to CRM deals | ✓ | ✓ | ✓ | Included |
| Online customer payment gatewayStripe/Razorpay/PayTabs · pay-now links on every invoice | ~ 1 gateway | ✓ | ✓ | Add-on |
| Vendor bills & expense managementBill approval workflow, expense claims, mileage, receipt OCR | ✕ | ✓ | ✓ | Add-on |
| GST / VAT / tax-compliance reportsCountry-specific tax codes, return-ready reports & e-filing export | ✓ | ✓ | ✓ | Included |
| Bank-feed auto-reconciliationLive bank feeds, rules engine, one-click matching | ~ Manual | ✓ | ✓ | Add-on |
| AR aging & collections workflowAging buckets, dunning cadence, auto-reminders, collector dashboard | ✕ | ✓ | ✓ | Add-on |
| Finance dashboard · P&L, cash-flow, KPIsCEO-ready live P&L, cash-flow, AR/AP & gross-margin reports | ~ Basic | ✓ | ✓ | Included |
| 04 · Install & Inventory | ||||
| Zoho Inventory · multi-warehouse stockBin-level inventory, transfer orders, multi-location visibility | ✕ | ✓ | ✓ | Add-on |
| Serial & batch tracking (panels, inverters, batteries)Component-level serial capture for warranty & asset registry | ✕ | ✓ | ✓ | Add-on |
| Purchase order & goods-receipt workflowPO approvals, partial receipts, vendor-rating, 3-way match | ✕ | ✓ | ✓ | Add-on |
| Stock transfers, adjustments & cycle countsWarehouse-to-site transfers, damage write-offs, audit trail | ✕ | ✓ | ✓ | Included |
| Low-stock reorder alerts & auto-POsMin/max rules, lead-time forecasting, auto-PO draft to vendor | ✕ | ~ Manual | ✓ | Add-on |
| 05 · Mobile field app | ||||
| iOS & Android field-technician appNative React Native app · work orders, assets, history on any device | ✕ | ✓ | ✓ | Add-on |
| Offline-first work-order syncTechnicians work in low-signal sites; auto-sync when back online | ✕ | ✓ | ✓ | Included |
| Site survey with photo & measurement captureRoof photos, azimuth, tilt, shading notes pushed into CRM | ✕ | ✓ | ✓ | Add-on |
| GPS check-in & route optimisationLive location, geo-fenced check-in, optimised multi-stop routes | ✕ | ~ Basic | ✓ | Add-on |
| Digital signature & job-card completionCustomer sign-off on device, auto-emailed job card PDF | ✕ | ✓ | ✓ | Add-on |
| Push notifications & dispatch updatesReal-time alerts for new jobs, SLA breaches, customer messages | ✕ | ✓ | ✓ | Included |
| 06 · Field Service Management | ||||
| Zoho FSM · work-order managementTicket → dispatch → on-site → invoice, fully digital lifecycle | ✕ | ✓ | ✓ | Add-on |
| Technician scheduling & dispatch boardDrag-drop dispatch, skill-based routing, utilisation view | ✕ | ✓ | ✓ | Included |
| Preventive maintenance & AMC contractsScheduled visits, contract renewals, revenue recognition | ✕ | ~ Basic | ✓ | Add-on |
| Customer warranty & service historyPer-asset history, OEM warranty tracking, claim workflow | ✕ | ✓ | ✓ | Included |
| SLA tracking & escalation rulesResponse/resolution SLAs, auto-escalation, CSAT survey | ✕ | ~ Basic | ✓ | Add-on |
| 07 · HR & Payroll | ||||
| Zoho People · HRIS & employee recordsOrg chart, profiles, documents, on/offboarding workflows | ✕ | ~ Lite | ✓ | Add-on |
| Attendance, leave & shift managementGeo-attendance, leave policies, shift rosters for technicians | ✕ | ~ Basic | ✓ | Add-on |
| Zoho Payroll · statutory complianceCountry-specific payroll runs, tax filings, payslips | ✕ | ✕ | ✓ | Add-on |
| Performance reviews & appraisal cyclesKRAs/OKRs, 360-feedback, goal tracking, review workflows | ✕ | ✕ | ✓ | Add-on |
| 08 · Business Intelligence & Analytics | ||||
| Zoho Analytics · data warehouseUnified warehouse blending CRM, Books, Inventory, FSM & People | ✕ | ✓ | ✓ | Add-on |
| Executive KPI dashboard for CEORevenue, pipeline, margin, install velocity · one daily view | ✕ | ✓ | ✓ | Included |
| Installation-performance reportsPer-project yield, crew productivity, commissioning turn-around | ✕ | ~ Basic | ✓ | Add-on |
| Cross-module blended dashboardsJoins across all apps · CAC, LTV, DSO, gross-margin per install | ✕ | ~ 2 modules | ✓ | Add-on |
| 09 · Custom Development | ||||
| Zoho Creator · low-code custom appsBuild solar-specific apps (design calculator, DNO tracker) in weeks | ✕ | ~ 1 app | ✓ | Add-on |
| Zoho Catalyst · serverless functionsCustom APIs, webhooks & AI enrichment beyond standard Zoho | ✕ | ✕ | ✓ | Add-on |
| Custom API integrationsConnect DNO, financing, inventory-sync or any 3rd-party REST API | ✕ | ~ 1 API | ✓ | Add-on |
| 10 · Training & Go-Live | ||||
| Data migration from legacy systemsAccounts, contacts, historical invoices cleaned & imported | ~ Up to 5k rows | ✓ | ✓ | Scope-based |
| Structured user acceptance testing (UAT)Scripted test cases, bug-fix sprints, sign-off before go-live | ~ Light | ✓ | ✓ | Included |
| Role-based online training sessionsSales, service, finance, admin tracks · recorded for future hires | ~ 2 sessions | ✓ 6 sessions | ✓ Unlimited | Add-on |
| SOP documentation & video libraryCustom how-to videos & written SOPs branded to your ops | ✕ | ✓ | ✓ | Add-on |
| Hypercare support post go-liveDedicated engineer on standby for the first 30–60 days | ~ 15d | ✓ 30d | ✓ 60d | Tier-defined |
| AMC ongoing support (Essential / Growth / Premier)Ongoing enhancements, helpdesk, quarterly health-checks | ~ Optional | ~ Optional | ✓ 1 yr incl. | From $500/mo |
All prices in USD, one-time unless stated. Add-on prices are indicative and scope-based · exact quote confirmed in the scoping call. Timelines assume timely client collaboration.
Ten capability pillars. All in-house.
Each pillar is delivered by one ETC team · no sub-contracting, no finger-pointing. Tap any tab to dive in.
Lead Generation & Digital Marketing
Attract solar buyers on Meta, Google, LinkedIn, WhatsApp · with full UTM attribution into one CRM.
- Meta Conversion API + server-side events
- Google Ads enhanced conversions + GA4
- LinkedIn Insight Tag + CRM-matched audiences
- WhatsApp Business API (BSP) + qualifier bot
- Campaigns drip: nurture / cold / re-engage
- Zoho Social editorial calendar
- Audience templates: homeowners by kWh / roof / FICO
- Creative library: ITC-sunset, NEM-3, permit-ready
- Lead scoring tuned on utility-bill signals
- WhatsApp flow: qualify in 4 questions < 90s
WordPress + WooCommerce
A performant solar site with a real storefront for accessories or AMC plans · wired into your CRM and Books.
- Block theme tuned for Lighthouse 90+
- Server-side caching + image CDN
- Local SEO · NAP, city pages, schema.org
- State-specific NEM compliance copy
- Accessory / battery / AMC product catalog
- Stripe recurring for AMC subscriptions
- Order → Zoho Books invoice + inventory decrement
- Every form → CRM lead <2s with UTM/GCLID
Sales CRM + 20-Stage Solar Blueprint
Zoho CRM with ETC's pre-built residential (20-stage) and commercial (21-stage) solar pipelines.
- Leads / Accounts / Contacts / Deals
- Solar Projects (custom)
- Site Surveys (custom)
- Quotations with versioning (custom)
- AMC Contracts (custom)
- Inverter Serials (custom)
Lead → Qualified → Utility bill → Roof assessed → Design → Proposal → Negotiation → Financing → Contract → Permit → HOA → Material dispatch → Install scheduled → Install done → Inspection → PTO → Monitoring live → Handover → AMC enrolled → Referral.
Quotation, Proposal & E-Sign
One-click solar proposals with ITC, NEM, payback · versioned, approved, e-signed inside the platform.
- Roof orientation + shading
- kWh usage (utility bill OCR)
- Rate + escalator
- Desired offset %
- Cash / loan / PPA / lease
- System kW, panel count, inverter spec
- Federal ITC + state + utility incentives
- 25-year production + savings chart
- Payback + IRR
- Branded PDF + Zoho Sign
Installation Ops · FSM + Inventory + QR
Signed deal → scheduled crew → QR-dispatched materials → GPS-stamped install → clean handover.
- Site survey WO
- Install WO w/ crew & truck
- Inspection / PTO visit
- AMC preventive visit
- Reactive service from Desk ticket
- Solar SKU taxonomy
- Serial + QR per item
- Dispatch sheet auto-gen
- GRN on site via scanner
- Warranty clock at commissioning
Native iOS & Android App
Branded in App Store & Play Store · offline-first, biometric-secured, push-notified. Not the generic Zoho FSM app.
- Today's WOs + route
- Offline site survey + photos
- Scan serial on every item
- Timesheet + expense
- Deal view + context
- Generate proposal on-site
- E-sign via SMS deep link
- Click-to-call w/ notes
- Project timeline
- Live generation (post-PTO)
- Raise service ticket
- Refer-a-friend
Finance, Books & Billing
Invoice the moment a deal is won. Collect. Recognize. Bill AMC. Reconcile. All one ledger synced to CRM.
- Solar-tuned COA
- Panel/inverter/labor items
- Multi-state tax
- Bank feeds
- 1099 vendor workflow
- Milestone: deposit / mid / final
- AMC recurring
- Stripe + ACH + card
- Auto-dunning
- Reconciliation
- P&L by project
- GM per install
- AR aging
- AMC MRR
Service Desk & AMC Engine
Solar-tuned helpdesk + an AMC engine that schedules preventive visits without human intervention.
- Hardware fault (customer-reported)
- Low production (owner-reported)
- Net-meter issue
- Roof leak claim
- Billing dispute
- Severity-driven SLA
- Auto-escalation
- Macro-based reply templates
- CSAT on close
- Preventive auto-schedule
- Renewal reminders 60/30/7
- Warranty clock per serial
- Self-serve renewal
HR, Payroll & Expense
Hire, onboard, pay, and reimburse your solar crew on one stack · 50-state US payroll compliant.
- I-9 / W-4 digital onboarding
- Geo-attendance at job site
- Leave + scheduling
- Performance + 360
- Federal + 50 state
- Direct deposit + check
- W-2 + 1099
- Benefits deductions
- Multi-pay-rate
- Mobile receipt scan
- GPS mileage
- Per-diem rules
- Auto-sync to Books
- Corp card recon
Analytics & Business Intelligence
Every KPI an owner needs · on one pane of glass, refreshed hourly. Drill from a CEO summary down to a single install in three clicks.
- Sales funnel (lead → PTO)
- Rep leaderboard
- Install ops (cycle time)
- Inventory health + aging
- AMC MRR + churn
- Financial KPIs
- Service SLA
- Scheduled email + Slack digests
- Threshold-based alerts
- Forecast with confidence bands
- Cross-module blended views
From kickoff to go-live · exactly 12 phases.
Every engagement moves through the same sequence. You always know where you are and what's next.
The questions solar CEOs actually ask.
How much does solar business software from ETC cost?+
Can I start with QuickStart and add Enterprise features later?+
Is this just a Zoho implementation, or do you build the full solar software stack?+
How long until go-live for a US solar installer or EPC?+
What ongoing support is available after go-live?+
Who owns the solar CRM code, configurations, and customer data?+
How is ETC different from other solar software partners?+
How does ETC compare to point-solution solar platforms (design tools, sales-only CRMs)?+
Do you support residential, commercial, and EPC solar businesses?+
Which solar industry integrations come standard?+
A 30-minute call.
No slide deck. Your business.
Bring your current tool list. We'll map it to the comparison above, identify the 3 biggest leaks, and recommend a tier. No pressure, no follow-up spam.
Get your QuickStart plan
Share a few details · we’ll get back within 1 working day with a tailored solar bundle proposal.