Online Store · Shopify · Los Angeles
Every page built from sections your team can move, hide and refill on a Tuesday afternoon, no developer on call.
The online store is the part of Shopify your shoppers actually browse: the theme, its templates and the sections stacked inside them. Our Glendale-led team picks or builds that theme, sets up each template, writes custom sections where the stock ones fall short, trims what slows the page down, and keeps product and stock data flowing from Zoho Inventory.
Shopify PartnerAlso a certified Zoho Advanced Partner
01The storefront, explained
It’s the sales channel that turns your products into a website. A theme decides the look; templates decide which sections each page type gets; sections and blocks hold the content. For most US brands, a good theme plus a few custom sections covers everything. Here is how we judge it on a first call.
02Online store services
Most storefront projects mix a few of these. We price the mix, never a bundle you don’t need.
We test two or three candidates against your real catalog: long product names, 40-variant items, odd image ratios. The winner is the one that breaks least, not the prettiest demo.
Size charts, ingredient tables, store locators, bundle builders. Written in Liquid with settings your team understands, so each one drops into any template from the editor.
A mattress needs a different product page than a candle. We set up alternate templates and fill them from metafields, so specs live on the product record and not pasted into descriptions.
Oversized hero images, app scripts loading on every page, missing alt text, buttons a keyboard can’t reach. We fix them in the theme and remove leftovers from apps you uninstalled.
Menus that match how shoppers think, collection filters built on product options and metafields, and search synonyms for the words customers actually type.
When your theme ships a new version, we merge it into your customized copy on a draft, check every template, then publish. Your edits survive the update.
03One homepage, frame by frame
We never edit the live theme. A duplicate gets the work, shoppers keep buying from the old one, and you preview the draft on your own phone. Here is a sample rebuild for a home goods brand, six frames from cluttered to published.
Frame 1 · Day 1
Fourteen sections, three pop-ups and two sliders. We list each one with who uses it and what it costs in load time.
Frame 2 · Day 2
On the draft copy we delete what nobody clicks and hide what marketing still wants to keep for a season.
Frame 3 · Day 4
One image served at the right size per screen, one headline, one button. The old autoplay slider goes.
Frame 4 · Day 6
A bestseller grid pulled from a collection, plus a custom shop-by-room section with blocks your team can swap.
Frame 5 · Day 8
Reviews move up under the products; the email sign-up joins the footer and feeds the same list your Zoho Campaigns uses.
Frame 6 · Day 10
You review the draft link on desktop and phone, sign off, and we publish. The old theme stays in the library as a fallback.
Sample timeline for illustration. Your schedule comes from the scope we agree, not from this strip.
04Section reorder preview
This works like the Shopify theme editor’s sidebar. Drag a section, or use the arrows, and the sample page on the right rebuilds. The eye button hides a section without deleting it. Header and footer stay locked, just as they do in a real theme.
Header
Footer
6 of 7 sections showing
Move a section to see what changes.
Sample sections and advice for illustration. A JSON template in Shopify can hold up to 25 sections with up to 50 blocks each; real decisions come from your own analytics and heatmaps.
05Storefront and Zoho
Shoppers never see Zoho, but they feel it when stock counts are right and the order email matches the invoice. These four links between theme and back office come up on nearly every storefront project we run.
Stock badges you can trustQuantities from Zoho Inventory update Shopify, so “Only 3 left” and sold-out labels in the theme reflect the warehouse.
Wholesale and VIP contentCustomer tags set from Zoho CRM let a section show trade pricing notes or early-access banners only to the right logged-in buyers.
Live chat inside the themeWe add the Zoho SalesIQ widget as an app-style embed, loaded after the page so it never delays the first paint.
One email listThe footer sign-up and checkout opt-ins land in Zoho Campaigns, with the source page recorded for segmenting.
Orders, refunds and invoices are a bigger topic. See Shopify and Zoho integration for the full sync.
06What a storefront costs
Three bills from Shopify’s side, plus one from us. The online store channel itself comes with every Shopify plan, so you never pay extra just to have a website.
Monthly
Basic, Grow, Advanced or Plus. Each includes the online store and its theme editor. Current US plan prices sit on our main Shopify page.
Free or one-off
Shopify offers a set of free themes. Paid Theme Store themes are bought once and licensed to the store that bought them; Plus brands running several storefronts need a license for each.
Usually monthly
Reviews, wishlists, size finders. Most bill monthly through Shopify, and many replace something a custom section could do once.
Fixed, in writing
Every template, custom section and fix is listed in a BRD you sign, with one fixed price for the lot. Changes after sign-off get their own written quote before we start them.
Theme prices are set by each theme’s developer and shown on its Theme Store listing. When a developer releases a newer major version, it can carry a higher price, so we check the listing before recommending an upgrade.
07Storefront questions
Themes, sections, speed and switching without downtime. Send your store link before the call and we’ll have looked at the theme already.
It is the sales channel in Shopify that publishes your products as a website. It runs on a theme made of templates, sections and blocks, and comes included with every Shopify plan. You edit it in the theme editor under Online Store in the Shopify admin.
Yes, for most changes. Online Store 2.0 themes let you add, remove, hide and reorder sections on every page type in the theme editor, and change colors, fonts and text in theme settings. Code is needed only for new kinds of sections or behavior the theme does not offer, which is where we come in.
A free theme from Shopify is a solid start for a small catalog. A paid theme earns its price when it already has the features you would otherwise add with apps, such as mega menus, quick view or richer product pages. We test both against your real products before you buy anything.
It is Shopify’s theme architecture that uses JSON templates, so sections can go on any page and not only the homepage. It also supports app blocks and metafields in the editor. Older themes that lack it are usually worth replacing rather than patching.
A JSON template can render up to 25 sections, and each section can hold up to 50 blocks. In practice a fast homepage uses far fewer; we usually aim for six to ten.
Add the new theme to your library or duplicate the current one, build and test on that unpublished copy, preview it on desktop and phone, then publish. Your products, orders and customers are not part of the theme, so they stay untouched. Keep the old theme in the library in case you need to roll back.
The usual causes are oversized images, scripts left behind by uninstalled apps, too many apps loading on every page and heavy sliders or videos above the fold. We measure the live theme, fix those in a duplicate, and show you before and after numbers from the same tests.
Yes, when a theme from the Theme Store would need more rewriting than building fresh. Most US brands are better served by a strong existing theme plus custom sections, which is cheaper to maintain and keeps receiving updates.
Yes. When Zoho Inventory pushes quantities to Shopify, the theme’s sold-out labels and low-stock badges reflect your warehouse counts. We set up the sync and the theme logic together.
We quote one fixed price per project, written into a signed BRD that lists every template and custom section. Shopify’s plan fee, any paid theme and app subscriptions are paid to Shopify and the developers directly. The first call costs nothing.
08How a storefront project starts
A handful of custom sections can often be scoped while we talk. A full redesign across many templates may need a short paid design phase first, priced before it begins.
Theme projects run on video calls for brands across the US, Canada and Latin America; Los Angeles teams can review drafts with us in Glendale.
Kick-off, build and publish follow our new-project track. See how we work →
09Let’s talk
Book a free consultation with Elite Tech Global. We review your Zoho, AWS, Shopify or WordPress setup, show where AI / SI agents can save time, and agree the next step. If we work together, every requirement and a fixed price go into a signed BRD before the build starts.
Real people, one team. Led by co-founders Ikramul Karim and Khris Kakosimidi, and a 40+ member team across Zoho, AWS and AI.
Thanks, we’ve got it.
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