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AWS Lambda · AWS Partner · Los Angeles

AWS Lambda consulting in the US, for code that runs only when called

No server to patch at 2 AM. Just small functions that wake up for an event, do one job well, and go back to sleep.

AWS Lambda runs your code in response to something happening: a webhook arrives, a file lands in S3, a clock ticks over. You pay per request and per millisecond of run time, and nothing while it sits idle. Our Glendale-led team designs those functions, moves old cron jobs and scripts onto them, locks down their permissions, tunes memory so the bill stays small, and connects them to Zoho CRM and Zoho Books.

  • 1 msbilling granularity
  • 15 minlongest single run
  • Zoho-awarewebhooks built by one team
AWS AWS PartnerAlso a Zoho Advanced Partner
You’ll talk to our senior team, not a call center.300+ projects · serving US clients since 2025
SampleThree triggers, one function, billed only while it runs.

01Is Lambda right for this job?

What is AWS Lambda good for, and when should you skip it?

Lambda shines for short, bursty work triggered by events. It gets awkward for anything that runs nonstop, holds memory between calls, or needs more than fifteen minutes. Here’s the honest split we walk clients through before writing a line of code.

  • Webhooks and small APIs

    Zoho, Stripe or Shopify calls your endpoint a few hundred times a day. A function behind API Gateway or a Lambda function URL answers each one and costs close to nothing between calls.

  • Reacting to files

    A PDF or photo lands in an S3 bucket and Lambda resizes it, extracts text, or files it against the right customer record.

  • Scheduled jobs that used to live on a server

    EventBridge Scheduler replaces the crontab on that one old box nobody wants to reboot.

  • Queue workers

    Messages pile up in Amazon SQS during a rush; Lambda scales out to drain them, then scales back to zero.

  • Jobs longer than 15 minutes

    That’s the hard ceiling per invocation. Long video renders or big data loads belong on containers, AWS Batch or Step Functions splitting the work.

  • Busy services that never go quiet

    When a workload stays loaded around the clock, a right-sized container on Fargate or an EC2 instance with a Savings Plan often wins on cost. We’ll run both numbers.

02Lambda consulting services

How our AWS Lambda consultants help US teams

Serverless is easy to start and easy to make messy: fifty functions, no tests, every one running with admin rights. These five pieces of work keep a Lambda estate small, safe and cheap.

Event design

Which events trigger what, where retries go, and which steps need SQS or Step Functions in between. Drawn before it’s coded.

SAM or CDK templates in your Git repo

Move cron jobs and scripts

PHP cron tasks, Python scripts on a VPS, Heroku Scheduler jobs, Azure Functions. Rewritten or repackaged as functions, then retired from the old host.

Old host switched off only after a clean week

Lock down each function

One execution role per function with only the actions it calls, API keys in Secrets Manager instead of environment variables, and VPC access only where a database needs it.

IAM policy reviewed per function

Tune memory, cost and cold starts

More memory also buys more CPU, so the cheapest setting is often not the smallest. We measure, try Arm (Graviton), and add SnapStart or provisioned concurrency only where users feel the wait.

Before and after numbers from your account

Run it after launch

CloudWatch alarms on errors and throttles, on-failure destinations so a bad event isn’t silently dropped, X-Ray traces for slow calls, and runtime upgrades before AWS deprecates yours.

Alerts go to a person, with a runbook

03One webhook, traced

Where do the milliseconds go when Zoho CRM calls Lambda?

A rep marks a deal Closed Won. Zoho CRM fires a webhook, and a Lambda function drafts the matching invoice in Zoho Books. Below is that single request drawn as a trace, the way AWS X-Ray shows it, once on a cold start and once warm. The first call after a quiet spell pays for setup; the next ones skip it.

Cold startfirst call in a while

  1. API Gateway
  2. INIT · runtime + your imports
  3. Secret
  4. Zoho Books API
  5. 200

≈ 830 ms billed ≈ 800 ms

Warmcontainer reused

  1. API Gateway
  2. Zoho Books API
  3. 200

≈ 380 ms billed ≈ 350 ms

Sample timings for illustration. Real numbers depend on the runtime, package size, memory setting and how fast Zoho answers.

  1. 0 ms

    Zoho CRM sends the webhook

    A workflow rule on the Deals module posts the deal ID and amount to an HTTPS endpoint, with a secret token we add so strangers can’t call it.

  2. +30 ms

    INIT, only on a cold start

    Lambda creates a fresh execution environment, starts the runtime and runs the code outside your handler. Since August 2025 AWS bills that phase for ZIP functions on managed runtimes too, so lean imports pay off twice.

  3. +410 ms

    The handler does the real work

    It reads the Zoho OAuth token from Secrets Manager (cached for warm calls), then asks Zoho Books to create a draft invoice for the right customer.

  4. +800 ms

    Answer, log, and stay warm

    A 200 goes back to Zoho, a structured log line lands in CloudWatch, and the environment stays around for a while so the next deal skips INIT entirely.

Cold starts bothering a customer-facing screen? Provisioned concurrency keeps a set number of environments initialized, and SnapStart restores Java, Python and .NET functions from a snapshot. Both have their own charges, listed in the pricing section below.

04Lambda cost calculator

What would your Lambda functions cost each month?

Set how often the function runs, how long each run takes and how much memory it gets. The math uses AWS’s published US East (N. Virginia) list prices, including the monthly free allowance and the volume tiers. Start from a sample workload or drag your own.

Sample:

Estimated Lambda bill$0.00per month

Requests
$0.00
Compute 0 GB-seconds
$0.00

Working it out…

Sample estimate of Lambda charges only. API Gateway, data transfer, CloudWatch Logs, ephemeral storage above 512 MB and provisioned concurrency are billed separately. The free tier is per AWS account each month and shared by every function in it.

05AWS Lambda + Zoho

Four ways we connect AWS Lambda to Zoho apps

Zoho can call out to a URL and accepts calls through its REST APIs, which makes Lambda a natural middle layer. These four patterns cover most of what US clients ask us to build between the two.

Pattern A

Deal won, account created

Trigger
Zoho CRM workflow webhook
Lambda does
Checks the token, creates the user in your app
Lands in
Your product database, ID written back to CRM

Pattern B

Usage becomes an invoice

Trigger
Order or usage message in SQS
Lambda does
Batches lines, respects Zoho API limits, retries
Lands in
Zoho Books invoice for the right customer

Pattern C

Signed paperwork filed itself

Trigger
PDF uploaded to an S3 bucket
Lambda does
Reads the file name and metadata, finds the contact
Lands in
Attachment on the Zoho CRM record, note added

Pattern D

The nightly numbers pull

Trigger
EventBridge Scheduler at 1 AM Pacific
Lambda does
Summarizes yesterday from your app’s tables
Lands in
A Zoho Analytics table next to CRM revenue

Not every hand-off needs AWS. A no-code connection between two Zoho apps is often a job for Zoho Flow, and small functions that live beside Zoho data can run on Zoho Catalyst. When the logic belongs with your AWS app, Lambda is where we put it. More on the CRM side: our Zoho CRM work.

06AWS Lambda pricing

How is AWS Lambda priced in the US?

Two meters do almost all the work: a flat fee per request, and a compute charge in GB-seconds, which is memory times run time. Arm functions cost about a fifth less per GB-second than x86. A monthly free allowance covers many small business workloads entirely. These are the US East (N. Virginia) list rates.

What’s meteredx86Arm (Graviton)
Requests$0.20 per 1 million requests
Compute, first tierx86: first 6 billion GB-s a month · Arm: first 7.5 billion$0.0000166667 per GB-second$0.0000133334 per GB-second
Compute, second tierx86: next 9 billion · Arm: next 11.25 billion$0.0000150000$0.0000120001
Compute, beyond thatx86: over 15 billion · Arm: over 18.75 billion$0.0000133334$0.0000106667
Free each monthper account, shared by all functions1 million requests and 400,000 GB-seconds
Ephemeral storageonly above the free 512 MB$0.0000000309 per GB-second
Provisioned concurrencywhile enabled, plus its own duration rate$0.0000041667 per GB-s kept ready · $0.0000097222 per GB-s run$0.0000033334 per GB-s kept ready · $0.0000077778 per GB-s run

INIT time counts. Since August 1, 2025, the cold-start setup phase is billed for every on-demand function, including ZIP packages on managed runtimes, so trimming dependencies now lowers the bill as well as the wait.

Free tier caveat. Functions running with provisioned concurrency don’t draw on the free allowance, and the other services around a function (API Gateway, S3, logs) have their own meters.

Our side of the bill. Lambda work with us is scoped per function and per integration, written into a signed BRD at a fixed price before we deploy anything to your account. AWS charges you for usage directly; we never mark it up. The first call costs nothing.

List prices in USD, before tax, for US East (N. Virginia). Other US Regions such as Ohio or Oregon may differ, and AWS revises Lambda rates now and then, so we price against your Region on the day we plan.

07Lambda questions

AWS Lambda questions US teams ask us

Cold starts, time limits, costs and how Lambda compares with servers, containers and Zoho Catalyst. If yours isn’t here, bring it and a rough request count to the first call.

What is AWS Lambda used for?

AWS Lambda runs code in response to events without you managing servers. Typical uses are webhook endpoints, small APIs behind API Gateway, processing files when they land in S3, scheduled jobs that replace cron, and workers that drain SQS queues. You pay per request and per millisecond of run time, and nothing while the function is idle.

How much does AWS Lambda cost per month?

In US East (N. Virginia) Lambda charges $0.20 per million requests and $0.0000166667 per GB-second of compute on x86, or $0.0000133334 on Arm, with lower rates at very high volume. Every account gets 1 million requests and 400,000 GB-seconds free each month. A webhook handler that runs 100,000 times a month at 400 ms and 256 MB stays inside the free tier; the calculator on this page shows other cases.

What is a Lambda cold start and how do you reduce it?

A cold start happens when Lambda has to create a new execution environment, start the runtime and run your initialization code before handling a request. We reduce it by trimming dependencies, giving the function enough memory, moving heavy setup out of the hot path, and, where users notice the delay, using SnapStart or provisioned concurrency.

What is the AWS Lambda time limit?

A single Lambda invocation can run for up to 15 minutes (900 seconds). Work that takes longer is usually split into steps with AWS Step Functions, or moved to containers on ECS or AWS Batch.

AWS Lambda vs EC2: which is cheaper?

For spiky or low-volume work, Lambda is usually cheaper because you pay nothing between requests. For a service that is busy all day, every day, a right-sized EC2 instance or a Fargate container with a Savings Plan often costs less. We model both from your real request counts and durations before recommending one.

Should we use AWS Lambda or Zoho Catalyst functions?

If the code mostly reacts to Zoho records and stays small, Zoho Catalyst can be simpler to run because it sits next to your Zoho data. If the logic belongs with an app or database you already run on AWS, or needs services like S3, SQS or a private VPC, Lambda is the better home. We are partners on both platforms and choose per job.

Can AWS Lambda receive Zoho CRM webhooks?

Yes. A Zoho CRM workflow rule can post to an HTTPS endpoint, which can be an API Gateway route or a Lambda function URL. We add a secret token to the webhook, validate it in the function, queue the work if Zoho may send bursts, and write results back through the Zoho CRM API.

Is Arm (Graviton) worth it for Lambda?

Often, yes. Arm compute is listed about 20% lower per GB-second than x86, and many Node.js and Python functions run on it without code changes. Functions with native libraries built only for x86 need testing first, so we benchmark before switching.

Which languages does Lambda support?

Lambda has managed runtimes for Node.js, Python, Java, .NET and Ruby, and supports Go, Rust and others through OS-only runtimes or container images. We mostly build in Node.js and Python, and keep runtimes upgraded before AWS ends support for older versions.

How do you price an AWS Lambda project?

The first conversation is free. After that, each Lambda project is a fixed price written into a signed BRD that lists every function, trigger, test and alarm. Bigger moves off old servers may start with a paid discovery, which we quote up front. Your AWS usage is billed to you by AWS directly.

08How a Lambda project starts

From a list of events to signed-off functions

We like to know every trigger, every downstream system and every failure path before the first deploy. A single webhook function can usually be scoped on the call itself; a fleet of jobs coming off an old server may need a short paid discovery, quoted before it starts.

Serverless projects run remotely for clients across the US, Canada and Latin America, with whiteboard sessions in our Glendale office for teams around Los Angeles.

  1. Discovery callThe events you care about, where they come from, and what should happen next
  2. Trigger inventoryEvery cron job, webhook and queue listed with its volume, timing and owner
  3. Design & estimateFunction boundaries, IAM roles, retries and a monthly AWS cost range
  4. BRD sign-off Fixed priceThe functions, tests and alarms in writing, with a release date for each

Kick-off, testing and handover follow the same path as every new build. See how we work →

09Let’s talk

Tell us what you’re building. We’ll map the fix.

Book a free consultation with Elite Tech Global. We review your Zoho, AWS, Shopify or WordPress setup, show where AI / SI agents can save time, and agree the next step. If we work together, every requirement and a fixed price go into a signed BRD before the build starts.

Real people, one team. Led by co-founders Ikramul Karim and Khris Kakosimidi, and a 40+ member team across Zoho, AWS and AI.

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