Desk replies
New ticket in Zoho Desk
Lambda asks the knowledge base
Bedrock drafts a reply with sources
Draft saved as a private comment for the agent
AI on AWS · AI · Los Angeles
Pick the layer that matches the job: a managed model call, a hosted model you control, or raw GPUs.
AI (now also called SI, super intelligence) on AWS comes in three layers. Amazon Bedrock serves ready models such as Claude, Llama, Mistral and Amazon Nova through one API. Amazon SageMaker AI hosts and tunes models you pick yourself. Under both sit GPU and accelerator instances on EC2. Our Glendale-led team chooses the right layer for each AI / SI job, builds private assistants over your own documents, sets the IAM rules and guardrails, and pipes the answers into Zoho CRM, Desk and Cliq.
Path: ready
01Should your AI live on AWS?
If your files, customers and databases already sit in an AWS account, keeping the model calls there too is usually the cleanest choice for privacy reviews and billing. If you just want a chat window for a few people, a vendor’s own app is quicker. This is the split we use.
02AWS AI consulting services
Most first projects are a private assistant, a summarizer or a classifier. They look small on a slide and still need access rules, test questions, cost alarms and someone watching them after launch. That’s the work below.
Your PDFs and wiki pages indexed into a Bedrock knowledge base, answers with links back to the source page, and metadata filters so each department only searches what it should.
Ships with a set of test questions you approve
Open-weight models from SageMaker JumpStart or Hugging Face deployed to real-time, serverless or asynchronous endpoints, with autoscaling and a plan to shut idle ones down.
Instance type picked from load tests, never guessed
G6 or G5 for most inference, P5 for heavy training, Inferentia2 and Trainium when the model supports them. We check quotas, Savings Plans and Spot before you commit.
A monthly cost range written down per option
Bedrock Guardrails for PII masking and denied topics, least-privilege roles per function, PrivateLink endpoints so traffic skips the public internet, and logging switched on.
A one-page data flow your security lead can file
Bedrock Agents or AgentCore calling Lambda tools that read and update Zoho records, with a person approving anything that touches money or customers.
Every tool call kept in CloudWatch Logs
Token and instance spend tagged per app, AWS Budgets alerts, batch jobs moved to half-price batch inference, and prompt caching where the model offers it.
A monthly note on spend, quality flags and changes
03A private assistant, mapped
Picture a 60-person parts distributor in the Inland Empire. Counter staff keep asking the same questions about return windows and special orders, and the answers sit in thirty PDFs. We build them a knowledge assistant on Amazon Bedrock. Step through it below: the documents, the vectors and the logs all live inside their own AWS account.
Outside AWS
Their AWS account · US East (N. Virginia)
A scheduled sync copies the returns policy, warranty sheets and special-order rules from a WorkDrive folder into an S3 bucket. The bucket only accepts traffic from their account and encrypts every file with a key they own.
Leaves their account? No
The knowledge base splits each PDF into passages, and Titan Text Embeddings V2 turns every passage into a vector stored in their own vector store. A re-sync picks up edited files, so last year’s policy stops showing up in answers.
Leaves their account? No
“Can we take back a special-order compressor after 45 days?” goes into the Cliq bot. The bot calls a signed API Gateway route, which runs a Lambda function under a role that can do exactly two things: query this knowledge base and call one model.
Leaves their account? Only the reply, back to Cliq
The function pulls the closest passages, filtered by a department tag so warehouse staff never see HR files. Two paragraphs from the special-order policy and one from the warranty sheet come back with their page numbers.
Leaves their account? No
Those passages and the question go to a Bedrock model over a VPC endpoint. AWS states that Bedrock doesn’t store prompts or completions, doesn’t use them to train models, and doesn’t pass them to the model maker. A guardrail masks any phone numbers or emails before the reply goes out.
Leaves their account? Processed by Bedrock in-Region, not stored
The rep sees a short answer with links to the two source pages. CloudTrail records the API calls, CloudWatch tracks latency and token counts, and a thumbs-down button drops the exchange into a review list the operations lead checks on Fridays.
Leaves their account? No
Sample scenario, not a client. Some newer models on Bedrock run through cross-Region inference profiles, which can process a request in another US Region; we tell you which ones before you choose.
04Bedrock vs SageMaker vs API
Tap every statement that sounds like your team. The dot slides toward the option those needs pull hardest on. Underneath, a volume slider compares sample monthly costs at the rates AWS publishes for its Virginia Region.
Sample lean: no answers yet
Tap a statement or two to begin.
Working it out…
Sample model-side charges only, before tax. Vector store, Lambda, logs and data transfer are extra. One ml.g5.xlarge instance doesn’t promise any particular throughput; we load-test before sizing. No quality claim is made about any model here.
05Bedrock + Zoho
Zoho apps send webhooks out and accept REST calls in, so a small Lambda function sits between them and the model. Three wiring patterns cover most requests we get.
Desk replies
CRM call notes
Custom scoring
Want an assistant like Claude to act inside Zoho directly? That’s what Zoho MCP is for, and it pairs well with a Bedrock knowledge base for the document side. Lighter glue between Zoho apps can stay in Zoho Flow.
06Bedrock and SageMaker pricing
Bedrock bills per token: input and output are priced separately, and every model has its own rate. SageMaker AI bills per instance-hour while an endpoint runs, whether or not anyone is asking. Below are a few US East (N. Virginia) on-demand list rates so the gap is easy to see.
| Service and model | Input | Output |
|---|---|---|
| Bedrock · Amazon Nova Microtext only | $0.035 per 1M tokens | $0.14 per 1M tokens |
| Bedrock · Amazon Nova Lite | $0.06 per 1M tokens | $0.24 per 1M tokens |
| Bedrock · Amazon Nova Pro | $0.80 per 1M tokens | $3.20 per 1M tokens |
| Bedrock · Claude Haiku 4.5regional rate; global routing lists $1.00 / $5.00 | $1.10 per 1M tokens | $5.50 per 1M tokens |
| Bedrock · Titan Text Embeddings V2used to index documents | $0.02 per 1M tokens | n/a |
| SageMaker AI real-time endpointper instance-hour while running | ml.m5.large $0.115 · ml.g6.xlarge $1.1267 · ml.g5.xlarge $1.408 | |
Meters people forget. A basic knowledge base is billed through what it uses: the embedding model and the vector store behind it. Guardrails are charged per text unit checked. Provisioned Throughput is an hourly commitment. Batch inference on the models above lists at half the on-demand rate.
Idle endpoints still bill. A SageMaker AI endpoint left on over a long weekend costs the same as a busy one. Serverless and asynchronous endpoints can scale to zero, and we use them when traffic is patchy.
What our part costs. We price the assistant, its guardrails, the IAM roles and every Zoho hook as one fixed sum, which goes into a signed BRD well ahead of any model touching your files. Model and instance charges go straight from AWS to you, unmarked. The first call is free.
Rates shown are US East (N. Virginia) on-demand list prices in US dollars, excluding tax, as of October 2026. Bedrock adds and reprices models often, and other US Regions can differ, so we re-run the numbers for your chosen model and Region during scoping.
07AI on AWS questions
Privacy, model choice, GPUs and cost come up on almost every call. Asking about one particular model or Region? Bring it, plus a rough count of questions per month.
Amazon Bedrock is an AWS service that serves foundation models from several makers, including Anthropic Claude, Meta Llama, Mistral and Amazon Nova, through one API. You pay per token with no servers to run, and it adds tools such as knowledge bases for your own documents, Guardrails and agents.
Use Bedrock when a model it already serves can do the job, because there is nothing to host and you pay only for tokens. Use SageMaker AI when you need to host an open-weight or fine-tuned model yourself, control the instance type, or train your own model. Many projects start on Bedrock and add SageMaker AI later for one special model.
AWS states that Bedrock does not store or log your prompts and completions, does not use them to train AWS or third-party models, and does not share them with the model makers. Your documents, vector store and logs remain inside the AWS account you own, encrypted with keys you control.
SI stands for super intelligence. In September 2026 a US executive order asked federal agencies to use “super intelligence” or “SI” in place of “artificial intelligence” in official communications. Most businesses still say AI, so we use both terms.
Each model has its own per-token rates. In US East (N. Virginia), Amazon Nova Lite lists at $0.06 per million input tokens and $0.24 per million output tokens, and Claude Haiku 4.5 at $1.10 and $5.50 at the regional rate. A knowledge base adds the cost of its vector store and embeddings, and batch jobs list at half price on those models.
A real-time endpoint bills per instance-hour for as long as it runs. In US East, an ml.g5.xlarge lists at $1.408 an hour, which is about $1,028 for a 730-hour month on one instance. Serverless and asynchronous endpoints can scale down to zero when traffic is patchy.
It depends on the model size and how many requests arrive at once. Smaller open models often fit on a single G6 or G5 instance, while large ones may need several GPUs or a P5 instance. We load-test on your prompts, then compare on-demand, Savings Plans and Inferentia2 before you commit.
Yes. The usual design is S3 for the files, a Bedrock knowledge base with a vector store for search, a Lambda function that retrieves passages and calls a model, and Guardrails on the output. Staff can ask through a web page, Zoho Cliq or Zoho Desk, and every answer links back to its source.
Yes, through a small layer of code. Zoho sends a webhook when a record changes, a Lambda function calls Bedrock, and the result is written back through the Zoho REST API as a draft reply, a summary field or a task. For assistants that act inside Zoho on request, we also use Zoho MCP.
The first call is free. Each build then carries a fixed price in a signed BRD listing the assistant, the model, the test questions, the guardrails and the Zoho connections. Larger multi-model or GPU work may begin with a paid discovery, quoted in advance. AWS bills model and instance usage to you directly.
08How an AWS AI project starts
We ask you for a short list of questions your team really asks, with the answers you’d accept. That list decides the model, the layer and whether the project is worth building. One assistant over one document set rarely needs more than that call to size. A multi-model or GPU project sometimes starts with a brief paid discovery, and you see that quote first.
We run AWS AI projects over video for companies across North and Latin America. Near Los Angeles, your security reviewer can also meet us face to face.
Once signed, the build runs on the same delivery track as any fresh project. See how we work →
09Let’s talk
Book a free consultation with Elite Tech Global. We review your Zoho, AWS, Shopify or WordPress setup, show where AI / SI agents can save time, and agree the next step. If we work together, every requirement and a fixed price go into a signed BRD before the build starts.
Real people, one team. Led by co-founders Ikramul Karim and Khris Kakosimidi, and a 40+ member team across Zoho, AWS and AI.
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