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WPML · WordPress · Los Angeles

WPML multilingual WordPress sites that read like home in every language

Hola, bonjour, xin chào. Same site, same logins, one place to edit.

WPML is a paid plugin that adds languages to a single WordPress install: translated pages, menus, forms and product pages, each at its own address, with language tags search engines can read. Our team, led from Glendale, picks the URL structure, sets up the translation workflow your people will actually follow, and sends every lead to Zoho CRM already marked with the language it arrived in.

  • URL structure chosen before translating
  • Language tags checked page by page
  • Leads carry their language
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Zoho Advanced PartnerBilingual leads routed in Zoho
You’ll talk to our senior team, not a call center.300+ projects · serving US clients since 2025

01Is WPML right for you?

When WPML earns its license, and when a lighter fix will do

WPML shines when real people will read and buy in a second language and your team keeps publishing after launch. If the goal is a single translated landing page, or a site that changes once a year, it can be more machinery than you need. Six situations we hear about, and our honest read on each.

  • Good fit
    A Spanish-speaking customer base you already serve by phoneYour reps take calls in Spanish, but the website only speaks English. Translating the pages that sell closes that gap.
  • Good fit
    A WooCommerce store selling into Canada or Latin AmericaProduct pages, cart, emails and prices in the buyer’s language and currency, managed from one dashboard.
  • Good fit
    Content teams that publish every weekNew posts get queued for translation as they’re written, so the Spanish blog doesn’t fall six months behind.
  • Good fit
    Regulated wording that needs a human checkClinics, lenders and insurers can route each page to a named reviewer before it goes live.
  • Think twice
    One campaign page in one extra languageA separate landing page with its own form is cheaper to build and easier to retire later.
  • Think twice
    A site you plan to rebuild within monthsTranslate after the rebuild. Translating a site twice is the most expensive way to go multilingual.

02WPML services

What we do with WPML for US businesses

Plenty of sites have WPML installed and half switched on: English menus on Spanish pages, forms that reply in the wrong language, a switcher that leads to a 404. We set it up properly from the start, or untangle what’s already there.

Language plan and URL setup

Which languages, which pages first, and whether they live in folders, subdomains or separate domains. Then WPML, permalinks and the language switcher are configured to match.

Translation workflow

Translation Management roles, a glossary for brand and product terms, automatic first drafts where they’re safe, and a named reviewer for pages that carry legal or medical meaning.

Themes, builders and strings

Buttons, footer text, form labels and Elementor or block layouts often slip through. String Translation and a careful sweep catch the English leftovers before visitors do.

Multilingual WooCommerce

Translated products, attributes and order emails through WooCommerce Multilingual & Multicurrency, with currency rules agreed per market instead of guessed.

Search setup per language

hreflang tags, translated slugs, a sitemap for each language and Search Console checks, so Google shows Spanish readers the Spanish page.

03Four weeks, four lanes

How does a Spanish version of a WordPress site actually go live?

Here is a sample launch for a home solar installer in Riverside County whose sales team already handles calls in Spanish. Four lanes of people, four weeks, and nobody waits on anyone for long. Scroll and the cards land in order.

  1. Web & SEO · Week 1WPML in, switcher hiddenSpanish lives under /es/. The switcher stays off until launch day, so half-done pages never show.
  2. Marketing · Week 1Pick the pages that sellHome, services, financing, contact and the four posts that bring in the most calls. The rest can wait.
  3. Translation · Week 2First drafts with a glossaryAutomatic drafts in the Advanced Translation Editor. The glossary keeps panel model names and the brand in English.
  4. Reviewer · Week 2Usted, not túThe sales lead reads every page, settles on a formal tone and rewrites the financing terms in plain words.
  5. Web & SEO · Week 3Strings, slugs and menusForm labels, footer, cookie notice and theme buttons translated. /es/financiamiento/ replaces the English slug.
  6. Marketing · Week 3Spanish leads to the right repThe Spanish form tags each lead “Language: Spanish” in Zoho CRM and assigns it to a bilingual rep.
  7. Web & SEO · Week 4hreflang and sitemapsEvery page pair links to the other, a Spanish sitemap is submitted, and Search Console is checked for tag errors.
  8. Reviewer · Week 4Launch-day testA real booking in Spanish, start to finish: confirmation email, CRM record, rep notified. Then the switcher goes on.

Sample plan, business and pages. Your timeline goes into the BRD once we know how many pages and reviewers are involved.

04Try it · sample language setup

Folders, subdomains or domains? See the tags each one creates

Choose a structure and the languages you’d add. You’ll see the address of one sample page in each language, the hreflang tags WPML would print on it, and what each choice asks of your hosting and your team.

1Where do translations live?
2Which languages besides English?
3Who are the pages for?

Sample page: Pricing

    In the <head> of every version

    
        
    
        
    
        
      
    
    
    
    
    Sample only. Domain names are placeholders. Each tag set must be identical across every language version of a page, and every version lists itself as well as the others.
    
  
    

    



    
  
    
    
    05WPML + Zoho
    
    
    What happens to a Spanish lead after the form is sent?
    
    
    WPML knows which language each visitor is reading. We pass that along, so Zoho can answer in the same language instead of replying in English to someone who wrote in Spanish. Three patterns cover most sites.
    
    
    
      
    
        
    Leads arrive labeled and assigned
    
        
    Each language version of the contact form fills a hidden Language field. Zoho CRM assignment rules then hand Spanish leads to a rep who speaks Spanish.
    
        
    Lead source
    Website /es/contacto/
    Language
    Spanish
    Owner
    Bilingual rep, Inland Empire
    
      
    
      
    
        
    Chat that greets in the page’s language
    
        
    The Zoho SalesIQ widget gets its language from the page, so the greeting and the offline form match what the visitor was reading, and chats route to the right operators.
    
        
    Page
    /es/precios/
    Greeting
    ¿Tiene preguntas sobre precios?
    
      
    
      
    
        
    Newsletters sent in the language people signed up in
    
        
    Signup forms on each language version add people to their own list in Zoho Campaigns, so the Spanish list only ever receives Spanish emails.
    
        
    List
    Newsletter · EN
    List
    Newsletter · ES
    
      
    
    
    
    
    If forms are built in Zoho Forms instead of a WordPress plugin, we make one form per language and embed each on its matching page; the language field travels into Zoho CRM the same way.
    
  
    

    



    
  
    
    
    06WPML pricing
    
    
    How is WPML priced?
    
    
    WPML sells yearly licenses in three plans, and the plan decides how many live sites you can run and which parts of WPML you get. The vendor lists its prices in euros, so we confirm the current amount when we recommend a plan rather than print a dollar figure that may drift.
    
    
    
      
    IncludedMultilingual BlogMultilingual CMSMultilingual Agency
    
      
    Live (production) sites13Unlimited
    
      
    Development sites39Unlimited
    
      
    String Translation and menu translationNoYesYes
    
      
    Translation Management and Advanced Translation EditorNoYesYes
    
      
    WooCommerce and page builder supportNoYesYes
    
      
    Automatic translation words includedNoneYesLarger bundle
    
      
    Support and updatesOne year, then renew to keep updates coming
    
    
    
    
    
      
    Which plan we usually pick. Business sites with translated menus, a page builder or a store need Multilingual CMS. The Blog plan suits a simple blog and little else.
    
      
    Words top up. Included automatic translation words refill at each renewal and don’t expire, which matters for sites that publish often.
    
      
    People cost more than plugins. Budget for a reviewer’s time on every page that sells, quotes a price or makes a promise.
    
    
    
    
    Our side of a WPML project is priced as one sum. The languages, the page list, the reviewer steps and the Zoho routing are written into a BRD, given a fixed price, and signed before we switch on the second language. The first call is free, and the WPML license is bought in your name so it stays yours.
    
  
    

    



    
  
    
    
    
      
    07WPML questions
    
      
    WPML questions from US site owners
    
      
    Plans, Polylang, URL choices, hreflang, WooCommerce and machine drafts. If a translated page is behaving oddly now, send us its address before the call.
    
      
    Book a WordPress callOpen the URL chooser →
    
    
    
    
    
      
    What is WPML?
    WPML (WordPress Multilingual) is a paid plugin that lets one WordPress site publish in several languages. Each page, post, menu, product and form can have translated versions with their own addresses, and visitors switch between them with a language switcher. Everything is managed from the same WordPress dashboard.
    
      
    Which WPML plan do we need?
    Multilingual Blog covers one live site with basic translation controls, but it leaves out String Translation, Translation Management, WooCommerce and page builder support. Most business sites need Multilingual CMS, which covers three live sites. Multilingual Agency allows unlimited sites and suits agencies or groups with many brands.
    
      
    WPML vs Polylang: which is better?
    Polylang has a free version and suits simple sites that only need pages and posts translated. WPML costs money from day one but bundles string translation, a translation workflow with roles, WooCommerce and page builder support in its CMS plan. For a store or a team that publishes weekly, we usually pick WPML; for a small brochure site, Polylang can be enough.
    
      
    Should a Spanish site use a subfolder, a subdomain or a separate domain?
    For most US businesses we recommend a subfolder such as /es/, because it needs no extra DNS or certificates and the Spanish pages share the main domain’s history with search engines. Subdomains make sense when the language site is run by a different team. Separate domains suit separate brands per country and cost the most to maintain.
    
      
    Does WPML add hreflang tags automatically?
    Yes. WPML prints hreflang links for each translated page so search engines know which version serves which language, and it can add an x-default for visitors whose language you don’t cover. We still check the output, because a page without a translation, a custom template or a SEO plugin setting can leave a pair half-linked.
    
      
    Can WPML translate a WooCommerce store?
    Yes, through WooCommerce Multilingual & Multicurrency, which works with the CMS and Agency plans. It translates products, attributes, the cart, checkout and order emails, and can show prices in more than one currency. We agree currency and rounding rules per market before switching it on.
    
      
    Is automatic translation good enough for our site?
    It is a good first draft. Blog posts and help articles often need only a light edit, but pages that quote prices, describe financing, give medical or legal information, or make a promise should be read by a fluent person before they go live. We set WPML up so those pages wait for a reviewer.
    
      
    Will WPML slow down our WordPress site?
    A multilingual site does more work on each request, so a site that is already slow can feel it. Good page caching and a clean plugin list usually keep the difference small. We measure speed on both the English and translated pages before and after setup, so you see the effect instead of guessing.
    
      
    Can Spanish-language leads go into Zoho CRM separately?
    Yes. Each language version of a form sends a hidden Language field, and Zoho CRM uses it to tag the lead and assign it to a rep who speaks that language. The same idea works for Zoho SalesIQ chat and Zoho Campaigns mailing lists.
    
      
    How do you price a WPML project?
    The opening call costs nothing. Next, the languages, the page list, the review steps and any Zoho routing are set down in a BRD alongside a fixed price and a dated launch plan. Large stores or blogs may first need a short paid content review, which we quote before it begins. The WPML license itself is paid to the vendor.
    

    
    
  
    

    



    
  
    
    
    
      
    08How a WPML project starts
    
      
    Before a word is translated, we agree on the page list
    
      
    Four steps take you from “we should have a Spanish site” to a signed plan. A two-language brochure site is usually small enough to size up while we talk. A store or a large blog in several languages may need a short paid content review first; you get that quote up front.
    
      
    Multilingual projects run on video calls wherever in the US your team sits, with Canadian and Latin American clients served the same way. Around Los Angeles we can also sit down with your reviewers in person for the first pages.
    
    
    
    
    
      
      
        
    1. Discovery callWho your second-language readers are, how they reach you today, and what the site runs on
      2. 
        
    2. Page and language listWhich pages get translated first, in which languages, and who signs off each one
      3. 
        
    3. URL and workflow choiceFolders, subdomains or domains, plus the draft, review and publish steps
      4. 
        
    4. BRD sign-off Our promiseLanguages, pages, Zoho routing and launch-day tests on paper, with one agreed price
      5. 
      
    
      
    With the BRD signed, every language gets its own go-live date on the project calendar. See how we work →
    
    
    
  
    

    





    
  

  
    
    
    
      
    09Let’s talk
    
      
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    Book a free consultation with Elite Tech Global. We review your Zoho, AWS, Shopify or WordPress setup, show where AI / SI agents can save time, and agree the next step. If we work together, every requirement and a fixed price go into a signed BRD before the build starts.
    

      
    
        
        
    Real people, one team. Led by co-founders Ikramul Karim and Khris Kakosimidi, and a 40+ member team across Zoho, AWS and AI.
    
      
    

      
    
    

    
    
      
    
        
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