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CRM comparison · Los Angeles, CA

Zoho CRM vs HubSpot for US sales teams

Both are good CRMs. They charge for very different things.

HubSpot shines when marketing drives your pipeline and you want everything to feel simple on day one. Zoho CRM wins when you want deep sales process control and a license bill that grows slowly as you hire. We implement Zoho CRM with a team led from Glendale, so read our take with that in mind. We tried to keep it fair, and we point out where HubSpot is the better pick.

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Zoho Advanced PartnerZoho CRM consultants, led from Glendale
You’ll talk to our senior team, not a call center.300+ projects · serving US clients since 2025
Sample team

Zoho CRM

    Per year$4,140

    HubSpot Sales Hub

      Per year$15,000

      Sample: 10 sellers and 5 support or ops people on the mid-tier plans. Zoho billed yearly, HubSpot at list price.

      01Feature by feature

      Zoho CRM vs HubSpot features: who leads where?

      Zoho CRM leads on price per seat, process control and customization. HubSpot leads on marketing tools and an easy first week. Plenty is a draw. Filter the table to see each side’s strong ground.

      What you needZoho CRMHubSpot Sales HubWho leads
      How you payOne license per person, same price for every user on an editionCore seats plus Sales seats. Full Sales Hub features need a Sales seatZoho
      Free planFree edition for up to 3 usersFree CRM tools, no card neededEven
      Guided sales processBlueprint makes reps finish each stage’s steps before a deal moves onDeal pipelines with automation; stage rules are lighterZoho
      Custom dataCustom modules, fields and Deluge scripts for your own logicCustom objects on EnterpriseZoho
      Marketing in the same toolSeparate Zoho apps (Campaigns, Marketing Automation) or Zoho OneMarketing Hub shares one platform and one contact recordHubSpot
      First week for new usersClean, but more settings to learn; a good setup mattersVery easy to pick up, which reps tend to likeHubSpot
      AI (now also called SI, super intelligence)Zia comes with Enterprise and Ultimate at no extra chargeBreeze AI runs on HubSpot Credits; paid plans include a monthly allowanceEven
      Rest of the businessBooks, Desk, Sign and 45+ more apps share the customer record through Zoho OneService, Content and other hubs; accounting and HR come from partnersZoho
      App marketplaceZoho Marketplace plus Zoho Flow for most common toolsA very large marketplace, strongest for marketing toolsHubSpot
      Email sequences and trackingCadences, email tracking and templatesSequences, email tracking and templatesEven
      Getting startedNo vendor onboarding package to buyPaid onboarding is sold on higher plansZoho

      Showing all 11 rows.

      02US list prices

      Zoho CRM vs HubSpot pricing, tier by tier

      Per user, per month, in USD. Zoho CRM runs $14 to $52 billed yearly. HubSpot Sales Hub runs $20 to $150 per Sales seat at list price, and people who only need the shared platform can sit on cheaper Core seats.

      Entry tier

      Zoho CRM Standard
      $14yearly · $20 monthly
      HubSpot Starter
      $20per seat, list price

      Pipelines, email, basic automation. HubSpot sometimes discounts Starter for new customers, so check the offer on your quote.

      Mid tier Where most teams land

      Zoho CRM Professional
      $23yearly · $35 monthly
      HubSpot Professional
      $100Sales seat · Core seat $50

      Approvals, forecasting and real automation. This tier is where the gap between the two bills gets wide.

      Top tier

      Zoho CRM Enterprise
      $40yearly · $50 monthly
      Zoho CRM Ultimate
      $52yearly · $65 monthly
      HubSpot Enterprise
      $150Sales seat · Core seat $75

      Zia on the Zoho side; custom objects and higher limits on the HubSpot side.

      USD, before tax. HubSpot Professional and Enterprise prices are “starting at” seat prices, and its AI features draw on a monthly credit allowance with paid top-ups. Both companies adjust plans during the year, so we re-price your exact seat mix on the call.

      03Seat mixer

      What would your team pay on each CRM?

      HubSpot prices sellers and everyone else differently. Zoho CRM charges one rate per person. Set how many of each you have and pick a tier to see a year of licenses side by side.

      Tier
      Zoho billing

      Zoho CRM Professional$4,140

      15 users × $23 × 12

      HubSpot Sales Hub Professional$15,000

      10 Sales seats × $100 + 5 Core seats × $50, × 12

      Difference over one year$10,860

      Check these numbers with us

      HubSpot at list seat price; ask about annual-commitment pricing on your own quote. If some people only read records, check whether they need a paid HubSpot seat at all. Entry tier on HubSpot uses one Starter seat type for everyone.

      04When to choose which

      Should you pick HubSpot or Zoho CRM?

      Choose HubSpot if marketing runs your growth and budget per seat is not the worry. Choose Zoho CRM if your sales process has rules, your headcount is climbing, or you want finance and support on the same record. Answer five quick questions and watch the needle.

      1. Where do most new deals come from?

      2. Does a deal need approvals or set steps before it moves?

      3. How many CRM users in two years?

      4. Should accounting and support share the customer record?

      5. Do you already run Marketing Hub and love it?

      No answers yet. Answer any question to move the needle.

      HubSpot is the better fit when

      • Your pipeline is fed by blogs, forms and email nurture, and the same people run marketing and sales.
      • You have a small team and want reps productive with almost no training.
      • Your marketing stack already lives in HubSpot and works well.

      Zoho CRM is the better fit when

      • Seat count is growing and a mid-tier HubSpot bill would eat your tooling budget.
      • Deals need approvals, required fields or stage checks that reps can’t skip.
      • You want invoicing, help desk and e-signatures on one customer record, from Zoho One.

      05Already on HubSpot?

      Can you move from HubSpot to Zoho CRM without losing history?

      Yes. Contacts, companies, deals, notes, tasks and attachments come across, mapped field by field. Workflows and sequences don’t export, so we rebuild them as Zoho workflow rules and cadences. You check a test import before anything goes live.

      See the full HubSpot to Zoho CRM migration plan →
      • ContactsLeads and Contacts
      • CompaniesAccounts
      • Deals and pipelinesDeals and layouts
      • PropertiesFields
      • SequencesCadences, rebuilt
      • WorkflowsWorkflow rules, rebuilt

      06Zoho CRM vs HubSpot questions

      What buyers ask us about Zoho CRM vs HubSpot

      The questions that come up when a US team has both CRMs on the shortlist. If yours isn’t here, put it to us on a call and we’ll answer it with your seat count in front of us.

      Book a discovery callRun the seat mixer →

      Is Zoho CRM cheaper than HubSpot?

      For most teams, yes. On the mid tier, Zoho CRM Professional is $23 per user a month billed yearly, while HubSpot Sales Hub Professional starts at $100 per Sales seat. A team of 10 sellers and 5 support staff pays about $4,140 a year on Zoho and about $15,000 on HubSpot at list price.

      How much does HubSpot Sales Hub cost in the US?

      HubSpot lists Starter at $20 per seat a month, Professional from $100 per Sales seat with Core seats at $50, and Enterprise from $150 per Sales seat with Core seats at $75. The Free CRM tools cost nothing. AI features use HubSpot Credits, with a monthly allowance on each paid plan.

      Is HubSpot easier to use than Zoho CRM?

      Out of the box, usually yes. HubSpot is very quick to learn. Zoho CRM has more settings, so a clean setup with only the fields and stages your team needs makes the biggest difference. That setup is the part we do.

      Which has better AI, Zia or HubSpot Breeze?

      Both handle the everyday jobs, like lead scoring, summaries and email drafts. The difference is how you pay. Zia comes with Zoho CRM Enterprise and Ultimate at no extra cost, while Breeze draws on HubSpot Credits, so heavy use can mean buying more.

      Can we keep HubSpot Marketing Hub and run sales in Zoho CRM?

      Yes, some teams do. We connect the two through their APIs or an integration tool such as Zoho Flow, and agree in the BRD which fields sync and in which direction. If marketing is the main reason you are on HubSpot, this can be a sensible middle path.

      How hard is it to switch from HubSpot to Zoho CRM?

      The data is the easy part: contacts, companies, deals, notes, tasks and files map across cleanly. Workflows and sequences have to be rebuilt in Zoho. We run a test import you sign off before the real move, and keep HubSpot read-only until you confirm.

      Is Zoho CRM or HubSpot better for a small business?

      For two or three people with simple needs, both free options work. Zoho CRM has a free edition for up to 3 users, and HubSpot has its free CRM tools. Once you need automation or more seats, Zoho CRM usually costs far less. A very small team may also like Bigin by Zoho.

      Does Zoho CRM do marketing like HubSpot?

      Not inside the CRM itself. Zoho covers email marketing and nurture with Zoho Campaigns and Zoho Marketing Automation, which share data with Zoho CRM and come bundled in Zoho One. HubSpot keeps marketing and sales on one platform, which is its real strength.

      What does Elite Tech Global charge to set up Zoho CRM?

      There’s no charge for the discovery call. After that, setup or a HubSpot move is a fixed price written into a signed BRD with a delivery schedule. Bigger projects may need a paid scoping phase first, and we quote that before it starts.

      What is SI?

      SI stands for super intelligence. In September 2026 a US executive order asked federal agencies to use “super intelligence” or “SI” in place of “artificial intelligence” in official communications. Most businesses still say AI, so we use both terms.

      07Still deciding?

      What happens after you book a call

      The first call costs nothing. We look at how your team sells and give you a straight view on HubSpot vs Zoho CRM. If Zoho is the pick, the setup or move gets a fixed price written into a signed BRD.

      1. Discovery callYour pipeline, seat count and what bugs you about the current tool
      2. Side-by-side numbersYour real seat mix priced on both CRMs
      3. ScopeWhat to configure, migrate and automate, agreed with you
      4. Signed BRDRequirements, fixed price and delivery dates in writing

      Every phase after the BRD is laid out on one page. See how we work →

      08Let’s talk

      Tell us what you’re building. We’ll map the fix.

      Book a free consultation with Elite Tech Global. We review your Zoho, AWS, Shopify or WordPress setup, show where AI / SI agents can save time, and agree the next step. If we work together, every requirement and a fixed price go into a signed BRD before the build starts.

      Real people, one team. Led by co-founders Ikramul Karim and Khris Kakosimidi, and a 40+ member team across Zoho, AWS and AI.

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